Wired Magazine, Editor in Chief
Pub. Date: July 2006, Hyperion Books
Chapter: TV Outside the Box
"But there is another class of
video, one designed from the start to be distributed
on the internet. This sort of video-the product of the
spread of digital camcorders and desktop animation tools-has
few such legal encumbrances. Created from scratch to
be streamed for free online, it's already proving to
be the richest, most entrepreneurial source of programming
for a post broadcast age.
Consider Barrio305, a Web only television service for
Reggaeton music videos,interviews and urban Latin culture.
"Think MTV....but in Spanglish," says its
cofounder, Noah Otalvaro."
August 28, 2006 By Gavin O'Malley,
Advertising Age
"Barrio Bros. Nab The Niche MTV Left Behind"
"The Otalvaros represent an emerging segment of
media companies and video producers benefiting from
newly affordable production technology and the infinite
reach of the web. Armed with a real confidence in and
familiarity with their subject matter, they can target
highly specialized interest groups to a degree that
behemoths like MTV can't quite match."
November 1, 2006
“So is Barrio 305, a Miami-based Internet-only
channel devoted to the tropical hip-hop music flavor
known as reggaeton. Brightcove pumps Barrio 305's videos
to free sites in addition to Barrio 305's own pages.
That gives the upstart network such wide dispersal that
it hasn't mattered that Barrio 305 has yet to persuade
any cable TV programming buyers to offer its package.
‘We can bypass these traditional media agencies,
and we can get out directly to our audience,’
said Antonio Otalvaro, one of the three brothers who
founded Barrio 305. ‘Our primary audience is online.
They're not watching TV.’"
January 23, 2006
Is the Web the New Hollywood? By Heather
Green
“In the past people only had the chance to license
their content to networks, says Jeremy Allaire, founder
and CEO of Brightcove. 'Now that's not the case'...Brightcove
last year began rolling out a publishing and distribution
platform that big and small producers can use to create
their own online channels. For instance, this January,
Barrio 305, an online music production company in Miami
that creates hip-hop and Hispanic R&B videos, used
Brightcove to create its own channels that it syndicates
to other online sites.”
February 13, 2006
Cable Channels Vie for Young Latino Audiences
By Luis Clemens
“Miami-based production company Barrio 305 is
turning to IPTV as its primary distribution platform,
along with podcasts and a Web site. Much of its content
— Reggaeton dance music, women and cars —
is available online where co-owners Antonio and Noah
Otalvaro say young Latinos can easily find it.
“There has never been a better
time to be a content producer,” said Antonio Otalvaro.
In part, he is referring to the fact that it is much
easier to negotiate a distribution deal with an IPTV
firm than to secure cable or satellite carriage. The
other factor is the spread of broadband usage by Latinos.
A recent study by Forrester Research determined that
64% of U.S. born Hispanics are online and 51% have broadband
access.”
August 13, 2006
The Growing Potential of Prosumer Produced Video
Content: What Marketers Can Learn from Peeler, DePew
and Otalvaro
By Jonah Bloom, Editor in Chief
"Peeler, Otalvaro and DePew are just three examples
from a growing army of video producers who should not
really be lumped in with the consumer content generators
who've stolen so many headlines this year. Sure, like
your average YouTuber, they're benefiting from new technologies
and the long-tail economy and are bringing a consumer
sensibility to their work. But they're also making use
of professional experience and are building businesses,
not just entertaining their friends.
What's more, through their experience
and ability in targeting interest groups, as well as
new technology and service providers such as Brightcove
or Roo, they can find meaningful audiences across a
range of sites -- audiences that can be measured and,
most importantly, can be re-aggregated into the kinds
of numbers that actually mean something to advertisers."
March 4, 2006
Barrio305.com aims to be the website for urban
latin culture.
By Christina Hoag
"Barrio305.com stands on the vanguard of brand
new video distribution technologies and business models
for broadband Internet and wireless phones. It's stuff
that promises to reshape the media industry as the number
of broadband Internet users -- now at 40 million U.S.
homes -- grows, giving more consumers the ability to
download TV from their PCs.”
Esther Dyson's Quarterly Report
Vol. 25, No.1, March 2006
“Last May to October, Brightcove ran a “VIP
Beta” with independent producers, existing small
and medium size cable channels, VOD networks.... After
making many requisite tweaks the company then launched
a second beta, still on an invitation only basis.
The expanded beta includes...Barrio
305, Eco-Nova Productions and national media brands
such as National Lampoon, Oxygen Network, Reuters and
The New York Times.”
April 1, 2006
Worldwide Reggaeton
By Cody Holt
"...the reggaetón music
scene exploded on the U.S. mainland, and Barrio305 was
one of the first websites to capitalize on it by offering
music videos and other original content to one of the
fastest growing demographics in the U.S. — bilingual,
bicultural Hispanics ages 14 to 30. “This is the
first time something this big has happened in the Latino
community, and we realized it pretty early,” says
Noah, referring to the music genre that mixes Spanish-language
hip-hop with complex Caribbean rhythms. “We happened
to be in the right place at the right time."
1997-2006
BARRON's Exclusive Best Online Brokers Review
WallStreet*E Has Ranked Among Barron's Best Online Brokers
For Over Ten Consecutive Years.
When Barron’s did its first survey of online brokers
in 1997 there were only 30 firms to review and WallStreet*E
then ranked among the best. Today with over 200 firms
online WallStreet*E continues to outrank its competitors.
|
